The Hoiwa story 2024

Our mission is to make everyday life smooth and fair

Hoiwa Annual Report 2024: a new kind of innovation

2024 was a year of change. The reform of the telecoms sector brought significant changes to Hoiwa's turnover and pushed us into some interesting developments. We focused strongly on new developments and exciting expansion.From challenge to innovation and renewalThe social welfare reform that started in 2023 and the cuts that came with it made a big impact in 2024. This gave us a whole new opportunity to reflect on Hoiwa's operations and innovate. We invested even more in developing our software. We have strong IT expertise and our software platform has huge potential, which we started to exploit more in 2024.

With our software platform, it is possible to cost-effectively manage thousands of employees in a small team, for example, and easily handle tasks such as gig management and recruitment. The software can help both large and small businesses increase their profitability by allowing them to manage many things at once without requiring so much manpower. The software also makes use of artificial intelligence. This is particularly important for small businesses, where, for example, payroll and financial management can be handled cost-effectively by the same software. We involved our customers in the innovation and development, so it's been rewarding for everyone. Everybody wins.
Reliable teamWe now have five years of experience and we've learned and grown enormously. Many things have been learned the hard way. All this has been made possible by good values, the agility of our company and a great team. I have a reliable team around me and my brothers are closely involved in developing the business. We are united by helping people and a constant drive to improve. Our skills complement each other.

We are a multidisciplinary company that wants to bring economic growth to Finland and added value to our customers. I get excited about positive things and always think about how things could be done better. We want to continue to help people and be a role model of an agile company that dares to create and develop boldly to help people. We want to employ more people and also help businesses that are struggling with economic growth. I also see technology as a value that enables more and more people to meet each other, bringing more humanity to people's daily lives. This is what I want to be part of enabling.
Inspired by the futureI'm particularly inspired by learning new things and innovating out of necessity.We found that with small changes, regardless of the industry, our software is very useful for companies in many different sectors. Our innovation has felt like a positive opportunity and has been in line with our values of helping people and businesses. I noticed how entrepreneurs in the restaurant sector have been struggling and profitability has been tight.

We wanted to change this and directed the development of our software towards the restaurant sector. It has always been important to us that we are a fair operator and that all parties benefit from our growth. Entrepreneurship requires creativity, which I also enjoy. For example, the restaurant industry and the care industry have a lot in common. You have a product, whether it's home care or pizza, and the service is run by a gig worker or a courier. Our software can be used to benefit many different sectors. Our pricing is fair and we can help many different sectors thrive. This is really motivating. This can be replicated in any sector, for example in transporting medicines.

I have lots of inspiring ideas for the future. I look forward to seeing what the new year brings. My dream is to make people's everyday lives easy with technology and we're well on our way. 2024 has been a year of reform and development and we are now ready for strong growth and we are confidently heading into 2025.

Best regards,
Fadumo Ali
‍Founderand CEO, Hoiwa

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